Thursday, January 14, 2010

Sanity check: The four stages of a typical Twitter user

A techrepublic article that can be found at http://blogs.techrepublic.com.com/hiner/?p=1567%20&%20tag=n1.e101
May 11, 2009
Author: Jason Hiner

Written to help new users to avoid discouragement and maximize their use of Twitter:

Step 1 - Confusion and indignation
  •    Who should I follow?  
    • He recommends the Suggested Users feature.  He also put together a list of tech personalities he recommends.
  • Why do I care that they are walking their dog or what they are having for lunch?
    • This kind of post is why new users to Twitter find it hard to understand if Twitter has any value for them. 
    • It often causes people to shake their heads and not come back
  • At this stage, they rarely post.
  • They use twitter.com to access it
Step 2 - the first Aha! moment
  • Eventually, if they occasionally check, they will find something they wouldn't have known about any other way and they realize it might be useful.
  • They still are rarely posting (if at all).  
  • They use twitter.com to access it.
Step 3 - Remembering to tweet
  • After an Aha! moment, they typically start checking it more often.
  • They start thinking "I should post this on Twitter" if they find something useful (but may or may not)
  • They are still using twitter.com to access it.
  • They are following a good mix of friends, news feeds, industry celebrities and thought leaders.
Step 4 - Thinking in 140 characters.
  • Once a person becomes a daily Twitter user, it's over.  They are now hooked and on their way to becoming a power user.
  • Twitter.com is no longer suitable, they switch to Tweetdeck or Seesmic and often a mobile client on their phone such as UberTwitter for Blackberry or Tweetie for iPhone.   Those without smartphone use Twitter via SMS text messages.
  • They will regularly unfollow people who post inance messages or doesn't post useful stuff.
  • They tend to regularly think about and look for things to post on Twitter throughtout the day
  • They self-edit their thoughts into 140 characters.